What Every Business Owner Needs To Know About Social Media Strategy

Business owners would like to believer that they know everything they need to know about running a successful business. They’re all smiles and full of confidence, but right about the time you ask about their social media strategy, the smiles start to fade and consternation starts to show itself. The truth is that while most business owners are on top of most things, social media strategy isn’t one of them simply because they don’t “get it”.
This isn’t to say that these owners are bereft of common sense or intelligence — it just means they aren’t really sure how to use social media strategy as something that could benefit their business. In fact, take a look around TV commercials, radio spots, and even print ads. Many of them are quick to make social media a “young person’s” arena, one that doesn’t not play well with older folks. Business owners, beware, though. If you want to buy into this asinine mindset, knock yourself out, but you’ll be on the outside looking in.

As a business owner, you owe it to yourself and your employees to be as connected as possible, and having the right social media strategy is vital to meeting this goal. Here are a few things that you need to know:

Understand Why You’re Using Social Media — Do you ever wonder why you’re even on social media? Businesses do actually create social media accounts on various platforms, but that’s as far as they get in the process. If you don’t know why you’re using any of the platforms, you can’t possibly detail a strategy that’ll be effective.

Let ‘You’ Come Through — One thing people often note is that when they try interacting with a business on social media, they can tell when they’re getting a canned response that means nothing. A bit of personality coming through can really show your audience that there’s an actual person behind the business name.

Show Some Love To Others — Follow, like, and subscribe to others. It’s the digital variation of, “You scratch my back, and I’ll scratch yours.” Social media can be nasty, so why not make it a nice place to be? Everyone can benefit from a conducive social media environment.

Work With Automated/Non-Automated Posting — You can actually set posts to go live at certain times & dates. This helps with maintaining consistent content. It’s also good to balance this automation with someone, hopefully a well-versed advertising agency, with some non-automated posting.

Be Social — Wouldn’t you know it? Interacting with people on social media gets people interested in what you have to say. Take the time to watch videos from various social media stars who’ve decided to help put out advice on how to attract an audience. Connecting with your audience is goal number one.

A strong social media strategy is necessary for any business to be successful. While many will claim that they’ve been fine without it, the fact remains that utilizing one platform or another for connecting with your potential audience just makes good business sense. It’s all in understanding why you’re using social media in the first place and actually being interactive with the platform with which your working. One thing to keep in mind is that the most successful social media strategies adapt & aim maintain focus without exhausting resources.

Pay Per Click Advertising: What Every Business Owner Needs To Know

Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.”
Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC advertising is about paying a fee whenever one of their ads is clicked. Instead of relying on an organic/natural click to look at your business’s website, you’re banking on trying to get in front of a prospective client/customer in a meaningful way. Sure, you’re paying a fee just to get a prospective client/customer to possibly click on your website link, but you’re also hoping the visit results in a transaction that offsets the fee.

In short, PPC advertising is all about a return on investment, or ROI. What’s nice about pay per click campaigns is that they are a relatively straightforward way of getting in on the online advertising & marketing scene. All businesses have come to understand that if you don’t have an online presence, you might as well be invisible. PPC helps clear the way for businesses to not be lost in the shuffle.

However, as rudimentary as it may seem, there is a lot that goes into creating a killer pay per click advertising campaign. Even if a business owner has done well to delegate this type of work to his/her advertising & marketing department, they need to be in the loop. This can be a little tough because if they’re not well-versed in what PPC is and how it works, it can look a little like needlessly spending money from what are sometimes limited budgets.

Here are a few things business owners should know about PPC advertising:

Benefits Sales
Increases Leads
Promotes Brand
It’s also important for business owners to know that there is more to it than just clicks. There is a need to establish keywords, which then leads into creating campaigns. This, in turn, becomes the basis for the actual ads, and it bears noting that none of this could be possible without some exhaustive work to help target the audience being defined.

Finally, when it comes to pay per click advertising basics, it’s important for any business owner to be a proactive part of the campaign process. After all, it’s your knowledge and ingenuity that helped get the business off the ground in the first place, and it’s this same knowledge that can serve as the basis of a successful implementation of PPC strategy.